The Evolution Of Animation

The Evolution Of Animation Ever since the beginning of photography, people learned that pictures taken in quick series, of a moving object, could be flipped through, in succession, to create the illusion of a moving picture. For many years Animation has been used. Animation was done in black and white such as cartoons and movies in the early 1900s. The backgrounds and the cartoon drawings were made simple. Animation technology has come a long way since the early days of hand-drawn cartoons. The tools have changed dramatically. Animation is a graphic representation of drawings to show movement within those drawings. A series of drawings are linked together and usually photographed by a camera. The drawings have been slightly changed between individualized frames so when they are played back in rapid succession (24 frames per second) there appears to be seamless movement within the drawings. Early animations, which started appearing before 1910, consisted of simple drawings photographed one at a time. It was extremely labor intensive, as there were literally hundreds of drawings per minute of film. Early animators used an animation technique known as stop action. With the camera stopped, items would be rearranged, removed, or added to the shot then the director would start rolling again. Live action films using this procedure were called Trick Plays. American studios soon turned to flat animation as opposed to dimensional animation, finding it much more efficient for their assembly-line techniques of making animated films. To illustrate the difference between the two, picture Gumby (a dimensional character) as opposed to Tweety Bird, a drawing. The development of celluloid around 1913 quickly made animation easier to manage. Instead of numerous drawings, the animator now could make a complex background and/or foreground and squeeze in moving characters in between several other pieces of celluloid, which is transparent except for where drawings are painted on it. This made it unnecessary to repeatedly draw the background, as it remained static and only the characters moved. It also created an illusion of depth, especially if foreground elements were placed in the frames. The first animated cartoon was created in 1910 by pioneers such as Emile Cohl and Winsor McCay. The animation timeline then starts to progress with several films being produced during the next twenty years; Gertie the Dinosaur, produced by Winsor McCay and distributed to commercial movie theaters in 1914 being a land mark during this period. In the 1920s and 1930s Warners, MGM and Disney studios developed cartoon techniques, producing more and more sophisticated cartoons using traditional animation techniques of producing complex backgrounds and then imposing moving figures on them with celluloid, a transparent film. Walt Disney took animation to a new level adding sound in 1928 and producing the first full length animated film in 1937 Snow White and the Seven Dwarfs. Since the release of Snow White and the Seven Dwarfs by Disney in 1937, animated films have become one of the most commonly enjoyed forms of entertainment. Disney has a long history of developing, producing, and distributing films such as Beauty and the Beast, Aladdin and The Lion King. The stories and characters of these popular animated feature films have become part of our modern traditions, enjoyed by every generation. Traditionally, these popular animated feature films have been created using the time-consuming and labor-intensive process of two-dimensional, hand-drawn cel animation. Today animation is rarely done on cel (Cel is a sheet of transparent cellulose acetate used as a medium for painting animation frames. It is transparent so that it can be laid over other celluloid and/or a painted background, then photographed.) Cel animation is extremely time consuming and requires incredible organization and concentration to detail. The way of doing animation today is different an d is more effective and it majorly depends on the new advanced computer technology. Remarkable animated films wouldnt have been possible without the new advances in computer technology. On the other hand even the computer technology itself is not new. Films like Toy Story, Madagascar, Finding Nemo, Up etc are the magnificent pieces of work done by Disney and they wouldnt have been possible without the computer technology. In the past the animators used to work very hard just to make a small video, but now its all computerized and one can easily see the evolution of animation that how significantly it has improved and made a special place for itself in the industry. According to Buffy Naillon, Computer animation changed the animated film industry. Animation today is based more on math formulas than the ability to draw According to Library.ThinkQuest.org, computer animation began about 40 years ago by General Motors. The company created a design system called DAC (Design Augmented by Computers). With it, they could look at 3D models of their cars from every angle. Consistent with PIXAR where films go through four stages: development, creating storyline; pre-production, addressing technical challenges; production, making the film; and post-production, polishing the final product. Today animation is done in a very effective manner, its a complete process with various steps which includes the idea of the film development, then to create a story line in which pre-production is done and dealing with all the technical challenges are also done in this step, later comes the production and the making of the film and then with the final touches the polishing is done. Today we have 3 dimensional animated films, which give the impression of being more realistic. Everyone today is fond of animated films. When that sledgehammer comes down on Sylvester the Cats big toe and it grows to the size of a watermelon theres no trick photography involved. The stories are very beautiful yet simple. And the most important the quality of the animated films today is way different then what we had in past. Animated films today when played in rapid succession appear to have seamless movements within the layouts. Seeing the old methods of animation and the methods used today really shows how the animating process has evolved and how it is getting better and better. The animation timeline carry on in the new millennium with movies like How to train your Dragon, Toy Story 3, Shrek The Final Chapter, and many more to follow.

Does War Affect Literature

Many writers use the environment, political issues, or social issues as inspiration to their work. During romanticism nature imagery was a common occurrence in literature. However does on particular issue effect writers so much that a new literature movement is sprung from it? I pose the question what were considerable differences between Victorian literature and Modernism and how did the Great War play apart in those differences?Was it because of the war that there was the Victorian Era and Modernism or was it bound to be a new literary movement with or ithout the Great War. I pose to answer these questions to the best of my ability in this paper. The Victorian era took place from 1830 – 1901, which is almost the exact same time frame that Queen Victoria reined thus the name Victorian Era. Writers during this time were at an awe trying to respond to the expansion of the country due to the industrialization going on at the time. Reactions it the changes going on at that time w ere numerous between writers and the people.Some welcomed the changes, while others challenged the changes because they found them to be threatening to their raditions. While others felt that breaking away from the traditions was more freeing than trying to maintain this conventional life. The Victorian Era was full of liveliness surrounding the social and industrial changes that were going on at the time. Nevertheless with all the change some things are bound to stay the same, Great Britain was still in a great deal of debt. Even though national debt was at an all time high the British banks continued to borrow money.Brantlinger says borrowing money is the best way of sustaining credit in his book, the debt that the country was n played a major role in the literature and art of the time because money is used in everyday life. Whether you were paying with credit or ready money determined whether or not you would eat that night. During the Victorian Era writers focused most of their literature on social differences in social classes and reform. During this time society's interpretation reined supreme over personal interpretation. During that time writer such as John Stuart Mill, Charles Dickens, Oscar Wilde emerged.John Stuart Mill shed more light on the philosophical idea of Utilitarianism. John Stuart Mill son of Philosopher James Mill was a close friend to the creator of Utilitarianism, Jeremy Bentham. Utilitarianism is the doctrine that actions are morally and socially acceptable if they benefit the majority. John Stuart Mill used this doctrine to preach reform in the social classes. John Stuart Mill felt that the government should work on the living conditions of working and lower class people. This philosophical idea was used to argue in most political arguments during the Victorian period.Even when it came time for parliament to decide whether to continue to borrow money from allied ountries, this greater good philosophy came into play. An idea that rema ins strong and has stand the test of time still being used by philosophers today. Charles Dickens was renowned to be one of the greatest novelists of the Victorian Era. His works were heavy on sub textual references. He enjoyed creating then breaking down meanings and interruptions. Otten times ne put some ot his own person experiences into his work.Fore example in his novel â€Å"Oliver Twist†, Charles Dickens himself once lived in an orphanage after his father was thrown into debtor prison like many people during this time period. While using â€Å"Oliver Twist† to somewhat tell his life story, he was also using a very melancholy type of humor reminiscent of other authors during the time. Mid Victorian era literary realism appeared, Writers and artist began to incorporate the industrial work and the excessive use of credit in the country into their work likewise discussing the social conventions of the time.Oscar Wilde's The Importance of Being Earnest takes a Jab at Victorian social conventions in this satire filled play. Beside the play making fun at the Victorian Era it also marked the end of an era and the start of Modernism and also the events leading up to the Great War. The Great War began in summer on 1914 with the assassination of the Archduke of Austria-Hungry, once Britain entered the war they quickly asked for both financial and military assistance from allies and colonies of theirs. By entering the Great War, a greater financial strain was put on to both the country and the people.Britain fell further into debt with the United States as the war continued to rage on and on. Besides Britain suffering financially, on the battlefield the men were suffering. Spending countless days and nights in muddy blood filled trenches to stay out of the line of fire. A new type of warfare emerged through the bloodshed, poison gas. All you saw on the battlefields during were gas masks gas, gas, and gas. Chlorine gas killed more soldiers than actual bullets during this war. Most men who enlisted to fght during the Great War were dead men walking.Chlorine gas was a favorite weapon of the Germans as Duffy has told us. However soldiers went the only ones being choked to death so to speak. Freedom of speech was being silenced in Britain by the Defense of the Realm Act in 194, besides silencing the people election were deferred during the war. Britain was becoming a place were the people no longer aw eye to eye with the government. The working class was now truly breaking away from the idea of the Victorian period; they no longer wanted to survive Just solely on credit in fear of losing everything if they were not able to pay their bills on time.This war made the people actually see what was going on in their country and in their government and it began to spill over into literature and arts. Literature went from discussing social class and poverty to describing battlefields in great details and questioning the readers' moral Judgme nt. Modernism directly followed the Victorian Era. It is said that Modernism started in 1901 and lasted until the 1960's or 70's. I believe it was small changes in art and literature started in 1901 but Modernism did not really begin to appear until during the Great War and everything after.It was a conscious break from traditional art, subjective, full of alienation and despair while also rejecting the past. Modernism is extremely different from Victorian Literature, while modernism focuses on how the readers will interpretation the work and not society. Where in Victorian literature it was society's interpretation trumps everything. Also during this time both World Wars had occurred giving writers at the time even more to write about and shed their own opinions on.This period was a time where experimentation and individualism were encouraged most things about the past were thrown to the side and discouraged like writing about social conventions or painting pictures ot a dinner sce ne. Also Modernism unlike Victorian Era gives you a clear definition on what to expect from literature and art during that time period. I attribute the mast amount of differences between the two literary periods to the dark cloud that was hanging over Britain and its people once the Great War was over. People were questioning both their countrys morality and their own patriotism.Just like the Victorian Era there were great Modernism authors. Authors like Joseph Conrad, T. S Eliot, and Wilfred Owen all with very similar dark styles that you can attribute to the Great War. Joseph Conrad still known for his short story The Heart of Darkness and novel â€Å"The Nigger of the Narcissus†. Both works drift far away from the traditional standards of the Victorian Era and was a true work of modernism. The slow dark story of The Heart of Darkness was a story whose major theme was savagery versus civilization while traveling through Africa. That was something that was not seen at that t ime.This story made people question savagery and civilization. Everyone has a little savage in them but how much is too much and you cross the line of being uncivilized. This was a very big question during the Great War, what was too much? What was considered uncivilized? That was a question that was constantly raised during the Great War. Besides questioning civilization Conrad had a dark way about his work similar to another Modernism writer. The Heart Of Darkness was dark story about a voyage, a voyage that many of us could never dream of making or going on.A voyage that would test the morality of most men, Just like the Great War tested the morality of most of its soldiers. Was it morally acceptable to continuously heave poison gas back and forth at each other? T. S Eliot was a dark writer with his works such as â€Å"The Hollow Men†, a poem that begins by quoting Conrad's The Heart of Darkness and mimicking its darkness for entirety of the poem. Unlike the Conrad's story , which questioned what is civilized and what is not this poem, speaks of the end of the world and humanity, as we know. The poem discusses us as humans losing our individuality and becoming empty.While reading â€Å"The Hollow Men†, I questioned was humanity lost after the Great War with all of the unnecessary bloodshed and death. People in Britain became empty and inhuman after the Great War. Besides his dark works T. S Eliot's poems are prime examples of Modernism. Poems like â€Å"The Love Song of J. Alfred Prufrock† and â€Å"The Wasteland† both poems were bold and broke far away from everything Victorian. In Eliot's â€Å"The Love Song of J. Alfred Prufrock† he broke away from tradition with a title that has on particular inference to anything in the poem, there was no love in this poem.Modernism is all about being different and T. S Eliot did that. He also wrote with a style that forced readers to read his work several times to grasp the different meaning, with his lines like the muttering retreats, of restless nights in one-night cheap hotels. Which could be interpreted as he had a considerable amount of one- night stands or he traveled a great deal and was in a different city every night. The interpretation varies from reader to reader another characteristic of Modernism. Lastly Eliot's work do not fit any type of cookie cutter mold, Eliot focused only on † The Love Song of J.Alfred Prufrock†. Solely on his chaotic thinking and perception of his ife. He's not worried about what social effect his poem has on the world. This poem shows he does not care if the reader can even understand his thought process completely subjective like Modernism works should be. Wilfred Owen another author to nave works published during Modernism. Owen is known tor his war poems classifying him as a war poet. Many of his poems describe British soldiers after or during battle. Most famously known for his poem â€Å"Dulce et Decorum Es t† which was published towards the end of the Great War.In his poem Owen paints a gruesome picture of English troops dying from poison gas. The same young men that were so anxious to fght for their country are now tired covered in blood and barely alive. At the end of the poem Owen uses Just a bit of satire after describing this horrible scene. Owen's tells us that it is sweet and right to die for your country. Owen tells readers the old Lie: Dulce et decorum est Pro patria mor. But really how sweet is it to choke to death for your country. I bet most soldier would rather be shot than to die choking on a cloud of poison gas.The Great War made it possible for works like â€Å"Dulce et Decorum Est† to be created and become popular for the reason that it is ust like a car crash people will slow down to watch, so if a writer is describing the horrors of the battlefield people will slow down and read it. Just like the writers I described before Owen's his works our faultless examples of Modernism and how the war contributed to the development of the literary movement and the clear differences between Victorian era and Modernism. After writing this paper I know have an improved understanding of what was going on in Britain Pre war and after.I also can further see the differences between the two literary movements, the topic that were debated on plus by what means the topics were conversed about. The primary topic in literature during the Victorian Era were the remarkable differences between the social classes and the living conditions of the mast majority of citizens in Britain during this time. Most of these works were Jam-packed with humor to try to contradict the dim truth about the horrible situations many citizens had to deal with on the day to day.Spending countless hours each day working low paying Jobs in factories, orphans on the street begging for money because their parents were locked in debtors' prison. As much as authors complained of the living conditions and he need for social reform in the country, they still remained very patriotic. Nevertheless once the Great War began both the country and the literature started to change. I expected the change but I did not expect to see such a massive change in the short four-year timespan of the Great War.Even though the textbooks roughly estimates that Modernism began before the Great War on the other hand authentic Modernism did not appear until the war began. That is because most Modernism literature questioned actions that occurred during the war. Actions like use of poison gas, trench warfare, and imperialism. Modernism was also a decline in the patriotism that was apparent in Victorian literature. The Great war made writers break from caring about the entirety of the countries issues and focus only on what interests them.For Wilfred Owen it was war, Joseph Conrad focused on imperialism and questioning morality. To answer the question I posed in my introduction the Great War played apart in making the differences between Victorian era and Modernism because it gave authors a new topic to discuss and new moral to question. Pre-war authors did not have to question the acts of their countries soldiers if they were morally acceptable or not. The last question I posed – was it because of the Great war that Modernism appear or was it bound to be another literary movement with or without the war.After doing this paper I believe that it was bound to be another movement without the war i t is Just that the war gave authors the push needed speed up the movement. In the end I can say that war does affect literature.

A Biography of the Fish That Changed the World

I chose the book Cod: A Biography of the Fish That Changed the World. As the title suggests, and the author, Mark Kurlansky, explores, a simple fish, more specifically, cod, has an importance that has been proven throughout history. The prologue is set in Petty Harbour, a town in Newfoundland and tells a story of three experienced fishermen, Sam, Leonard, and Bernard. They are participating in the Sentinel Fishery which was an attempt to help scientists and fishermen work together to measure the supply of cod. Their boat was to catch as many cod as they could and measure and tag them. A second boat was to catch exactly 100 cod and open them to identify their age and sex. For three men who fishing was their life hobby, you would think this would be an enjoyable job, but in actuality, it was a result of the Canadian government shutting down groundfishing in order to control fishing operations as to preserve the quantity and life of the cod. The book unfolds in three parts and each part has multiple chapters. Part One, entitled A Fish Tale, begins by describing the Vikings as the first known fishermen of cod. The Vikings ability to travel long distances and discover new places was due to their skill in air drying the cod. This form of curing fish preserved the cod and allowed them a food source that did not spoil quickly. Furthermore, the Basques, who were a mysterious group, were able to maintain their independence because they had a strong economy which was a result of adding salting to the airing process as a means to preserve the cod. This allowed them to travel long distances, monopolize on catching cod on their secret waters and in addition, were able to heavily trade cod. This section also talks about different areas arguing over access to different waters, the attempt to regulate trade and explorers claiming land. Cod was the common item that resulted in the hostility among these topics. The book goes into great detail of how North America was explored by multiple Europeans. The rise and fall of power by the French, the English and the Germans are discussed, as well as slavery, wars, trade, and taxation. All of this important history is linked to the codfish. The catching, the selling, the trading, and the monopolizing of waters all contributed to the development of the colonies, and because of this fish, the book suggests cod was the fish that changed the world. This section also covers details about the actual fish including how cod live, how they reproduce, and what they eat. Cod are not strong, nor fast and swim with their mouth open. Consequently, they can be caught without bait because they swallow anything that fits in their mouth, including jiggers and they don't put up a fight with the fisherman. They are great sources of protein, especially when dried, and there is no waste on the fish. There are ten families of cod and include over 200 species. The Atlantic cod is the most popular and produces the highest financial return as well as the greatest status amongst fishermen. Part Two, Limits, focuses on two subjects. First, it discusses the dangers of fishing for cod. It elaborates on the terrible conditions including cold temperatures, fog, currents, lack of sleep and equipment injuries. It is said that more fishermen have been lost at sea than men died in the wars. These deaths are a result of boats getting lost at sea, sinking, and men falling or being swept off the boats. These fishermen take the risk because fishing means economic survival. Secondly, this section of the book presents the conflicting theories of biologists between overfishing and the natural resource of cod being invincible. Those fearing the depletion of cod suggest it is because of better techniques (longlining and gillnetting), increasing technology (chronometer, telegraph, and freezing) and modernization of boats (engine and steam-powered and motor ships) and equipment (sonar and spotter aircraft). As a result, nations began to claim their coastal waters which started at three miles and by 1975, after three cod wars, was expanded to 200-mile limits.Part Three, The Last Hunters, outlines quotas and moratoriums implemented in the later history in order to seek the prevention of cod depletion. As a result, fishermen and fishing communities paid the price. One aspect of Canada's moratorium developed a monitoring program which brings the book full circle to the prologue where Sam and his friends were working as part of the Sentinel Fishery. From governments to fishermen and all the scientists and councils in between, everyone has their own opinion on whether or not the cod will replenish themselves to a number that will allow economic gains. The reality is that costs were greater than revenue and as a result, overfishing became a complex global problem that forced fishermen to find other jobs. As a result, fishing communities drastically changed. One of the book's arguments is that of nature being infinitely endless versus the concept of overfishing depleting the cod stock. The topic of conservation, or lack of, can be paralleled to these conflicting concepts. As outlined in this assignment, conservation is defined as the management of a resource or system to sustain its productivity over time. In this case, I will address the conservation of cod and how the supply was managed, or mismanaged, throughout history up until the time this book was first published in 1997. As the book's title simply states, cod has changed the world. More complexly, it allowed for a food source and financial stability throughout most of history. I would conclude that the majority of the 1800s, conservation wasn't considered necessary. The prominent philosopher, Thomas Henry Huxley, was on multiple fishing commissions, spoke internationally, and persuaded government bodies that it was not possible to overfish for cod. Despite what fishermen had thought, Huxley proclaimed that cod will always reproduce at a faster rate than caught. It wasn't until after his death that the British government admitted that overfishing was indeed occurring. This was in 1902 and was the first the book mentions the concern, which remained a focus throughout the 1900s and the rest of the book. It wasn't until 1949 that the International Commission for the Northwest Atlantic Fisheries was organized to begin addressing ways to regulate the growing fishing industry. This is the first conservation was considered on a global level. Several examples of conservation unfolded throughout the next 50 years. Setting limits and waters were not always agreed upon throughout various nations, but all began to recognize the problem. The Magnuson Fisheries Conservation and Management Act in 1976 developed the 200-mile conservation zone. The goal was to eliminate foreign fishing, reduce overfishing, and allow the cod stock to replenish. The European Union Common Fishing Policy was put in place in the 1970s as well. The policy outlined very specific quotas per boat, species, area and time frame. It was in 1992, that the Canadian government established a moratorium that shut down groundfishing along the east coast. One component of the moratorium was the development of Newfoundland's Sentinel Fishery which I referenced earlier. These types of programs were implemented to monitor the cod stock. Here in the US in 1994, the National Marine Fishery Services reacted to their findings that the cod stock was rapidly declining. Further conservation measures were seen in the restricted number of days that vessels were allowed to groundfish. The original 139-day restriction was then lowered to 88 days within two years based on the fact that numbers continued to decline. Furthermore, the monitoring systems were an attempt to sustain the cod for future generations. In this particular case, I feel conservation and sustainability go hand and hand. In an attempt to sustain the cod, the controversial idea of fish farming is discussed. Fish farming is when cod are enclosed in an area and fed to fatten them up. Maybe, in theory, this seems to be a solution, but scientists suggest that farming comes with consequences. Because of how the cod are farmed, they are often unable to adapt when they are released inshore for spawning. Although conservation wasn't a concern in the first half of the book, the second half discussed limits as a means for conservation. Examples of limiting areas of fishing, limiting numbers of fish caught and limiting the number of days allowed to fish were evident but also challenged as maybe a little too late forthcoming. The second topic I would like to discuss is that of a hazard. As outlined in this assignment, a hazard is defined as an object, condition, or process that threatens individuals and society in terms of production or reproduction. I would like to suggest that the process of overfishing is a hazard that this book unfolds throughout history. Overfishing is simply when cod are caught at a faster rate than they can naturally reproduce. The author suggests that man is part of the natural world and the two can't separate themselves, and in this case, the activity of overfishing is driven by man. Cod provided a source of protein and a financial stability to many nations. As populations increased, the demand for cod increased, and consequently, the industry became competitive in nature. Because of this, fishing for the Atlantic cod became commercialized, and although nations modernized at different speeds, the goal for all was to catch more. As early as 1815, the French used the technique of longlining. Although it was expensive because of the amount of bait that was used, it was the first advancement from handlining and allowed for numerous fish to be caught at once. From there, bottom dragging became popular and although it was an effective method of catching a lot of cod at once, it was also damaging to other fish that got caught in the net. In addition to improved techniques, curing methods advanced and freezing methods were developed. Technology advancements included the chronometer and telegraph which both improved navigation, and sonors and spotter aircraft aided in spotting cod schools. Fishing boats advanced from oars and sails to steam-powered to motorships. All of these advancements aided in the overfishing and consequently became a hazard. Scientists argue that you can't predict nature and there is no way to tell if and when, as well as, how long it will take to replenish the cod stock. For this reason, I suggest overfishing to be a hazard. The depletion of cod has ramifications on today's society. Fishing communities have suffered as fishermen have been displaced and forced to find other work, and the economy of these towns do not have the same stability as they once did. In addition, cod was a nutritional food source and my guess is that is will become an expensive delicacy. Cod was a constant thread throughout history, and its importance is indisputable. This book provided me with knowledge of the species, as well as how this simple fish connected nations across the northwest region. Conservation attempts were outlined after the concept of overfishing was identified as a concern. The hazard of man overfishing was proven as history unfolded and technological advancements developed. In addition to all the great detail this book provided about cod, the fish that changed the world, the tales, recipes, and pictures brought life to the subject.

Principles of Marketing Nike Inc - 9497 Words

Principles of MarketingNike, Inc11/25/2010 | Prepared by: * Menino Pereira * Karthik Gowda * Shreyans Sethi Prepared by: * Menino Pereira * Karthik Gowda * Shreyans Sethi * Nike’s mission statement is all about combining the love for sports with a mutinous and headstrong nature to think out of the box by means of innovation and inspiration (Katz 1994) * Nike’s mission statement is all about combining the love for sports with a mutinous and headstrong nature to think out of the box by means of innovation and inspiration (Katz 1994) Principles of Marketing Principles of Marketing TABLE OF CONTENTS TABLE OF CONTENTS INTRODUCTION 3 The Story So Far 3 MARKETING ORIENTATION 3†¦show more content†¦By the early 90’s, Nike was ranked as one of the best advertisers in the world, soulfully striking one’s emotional chords rather than the rationale ones (McDonough and Braungart 2002). MARKETING ORIENTATION In the earlier days, Nike was known to be a product oriented organization. The motto was to just plainly and simply just sell shoes .Gradually that changed as a function of time with the focus shifting to a more customer oriented approach. Prime importance was given to the consumer by endlessly striving to develop new and high quality products catering to their specific needs whilst endearing them with the feel good factor(Armstrong ,Harker ,Kotler and Brennan 2009:41) Question is can an organisation only survive and continue to grow in the market by just being customer oriented? Well it is imperative to be customer oriented because if any organisation fails to value the importance of the customers and wants to trade on its own terms then in this competitive world, such an organisation will cease to exist. The only exception to this is that when an organisation works in a monopoly market which does not exist these days. Organisations have the onus of keeping the stakeholders happy. 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